Career

Profiling Tara Fela Durotoye of House of Tara

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A wonderful day to our wonderful readers, so many of us know or must have heard of House of Tara or the makeup brand Tara Orekelewa so today we shall be meeting the wonderful entrepreneur behind it – Mrs Tara Fela Durotaye.
She isn’t just a makeup artist but she also is a mentor and an inspiration to many as her story of success is one of those that makes you understand that it’s not about what you study in the university and its not about what the economy is saying either but you can become successful as an entrepreneur by hard work and diligence and determination.
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Tara Fela Durotaye Studied Law at the Lagos State University (Lasu), as an undergraduate she started off as a makeup artist in 1997 with just 15000, today she’s Africa’s leading beauty and makeup entrepreneur with her makeup studios across Nigeria and her makeup schools established for the sole aim of training young girls to becoming their own boss and entrepreneurs.
Four years ago she began her Beauty Range OREKELEWA suited for the Black African Woman which has become a resounding success too. She has also launched a fragrance “Be Inspired”. In 2007, She has been awarded with  several awards which includes: Entrepreneur of the Year (The Future Awards),Young person of the Year (The Future Awards), City people Award for Excellence in the Beauty Sector 2006 (City People magazine), Pioneer Award for Beauty 2006 (Fashion and Style Award), 1st lady award for Women empowerment, Wedding Planner Honorary award for mentoring other make artists January 2008, Best Makeup Artist (Fashion and Style magazine),Young Entrepreneur of the Year (Lagos Enterprise Award).
House of Tara International has won several awards including:
Right Vision Movement Award Creativity & Productivity Make over Outlet of the year 2006,  The Africa SMME Award presented in South Africa and the Entrepreneur of the Year award 2007,
Creative business award of the year, success digest 2008.
Mrs Fela herself shares her story of how she succeeded on her blog read what she said below:
“As a leader, you must have for your self a compelling story, one that includes elements of your identity, vision, motivation and strategy, and has the ability to inspire others to action.
Use your head as a seat of strategy and your heart as a seat of motivation. Critically deliberate on how you wish to go about achieving your goal. Make your heart believe that it is possible to achieve your goal, tell your story to the people you want to bring along on your journey, be they employees or life partners. Create an emotional buy so that your people believe they can be a part of your journey and actually want to.
You may have to practice your story in front of the mirror. Lift yourself above of all the circumstances holding you down. Two things happen when you do this: You activate your belief system and you engage the universe to respond and bring in contact with the people and opportunities that will bring your goals to fruition”.

 

Article by Ekowa Abosede Oghoghomen

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